Previous Work

Tourism Richmond – Destination Marketing Organization 

Work Completed:

• Qualitative Research – Segmentation, Trip Drivers
• Quantitative Research – Key Market Dynamics, Psychographic Insights, Customer Journey Mapping, Marketing Recommendations

Testimonial:

“Eric helped us become a more data- and insights-driven organization, and his research and insights helped to improve the effectiveness of our marketing programs and campaigns. He is an idea-generator with an entrepreneurial mindset, and helps to identify new opportunities where others might not see them.” – Nancy Small, CEO Tourism Richmond

Currently working on new projects. More case studies coming soon.